Facilissima.it — the promise every service brand wants to make

facilissima.it

A real Italian superlative — the easiest one — positive, pronounceable and understood without explanation by sixty million people. It is a finished brand for a mortgage broker, an insurance comparator, an energy switcher, an accounting app or a booking platform: the entire category promise compressed into a single word. Names that carry their own marketing message are rarer than names that are merely short.